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How the decade’s rise of social media changed travel
01/02/2020
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10:34:22 AM
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Social media keeps us connected while on vacation and offers a space for instant reviews, it also has negative consequences like over-tourism.
Google hotels ads could make gains with chain loyalty rates
12/27/2017
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5:27:43 PM
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Hotels are now experimenting with different book-direct incentives, but Trivago, compared to the online travel agencies, has no special incentives for booking direct.
Travelport’s CEO ready to look beyond the air segment in China
10/11/2019
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9:43:18 AM
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Recently appointed CEO, Greg Webb, has indicated that Travelport may move into the hospitality space and some of the other components as opposed to focusing only on the airline side going forward.
Search – an underutilized tool in Chinese carriers’ overseas digital marketing plan
08/22/2019
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4:45:18 PM
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There is a gap in the understanding of the latest developments in the search domain, and it is time carriers from China consider these as part of their overall marketing mix.
Klook aims to hit 60 million bookings in 2019, plans expansion
09/11/2019
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5:39:32 PM
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By the end of 2020, Klook plans to double its headcount from 1,200 to more than 2,500 across 30 offices; it also plans to bolster its presence in Europe.
6 key takeaways for strengthening digital commerce in China
08/27/2019
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10:40:22 PM
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Foreign travel brands need to be deeply entrenched in this market, especially considering the fact that a Chinese consumer is using a complex, digitally inter-connected network.
Five tips to up the game for search optimization in China
07/23/2019
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9:19:41 AM
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Travel brands should know more about the algorithms that shape content within the indigenous ecosystems in China, and ensure organic search works effectively as part of their overall digital advertising plans.
Socio raises $6 million Series A to expand event management platform
08/07/2019
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4:15:59 PM
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In a little over a year, Socio's client base has grown to more than 400 customers in nearly 50 countries.
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